Cookie Preferences
Portfolio
Some of the projects I have worked on
Services
My areas of expertise
Graphic design and art direction
Shaping a brand means transforming concepts into visual languages that evoke emotions and provide guidance. The goal is to transform a vision into a powerful, recognizable aesthetic. Every design choice is a deliberate act to create a visual identity that isn't just aesthetic, but meaningful and memorable.
Brand Design
Through a method developed over time, I help you uncover your brand’s identity and the values it stands for, so they can be communicated effectively through its visual image. A brand identity is not just a logo: it’s a mix of visual, verbal and psychological elements that make your brand unique.
Branding for spaces
In collaboration with architect Emanuela Garino of Officina12100 Architettura , the branding strategy is translated into a tangible experience through a bespoke interior design project, tailored to meet the specific requirements of the space.
Clients
Grateful to have worked with:
Method
The giusto workflow
Business immersion
Everything starts with a deep dive into your brand. Like an actor stepping into character, I need to fully understand its essence: values, personality, tone, and context. There’s no design without research.
Concept
Using a curated set of keywords and short statements, I define your brand’s identity in clear, simple terms: what it needs to communicate, and to whom.
Design
Once the brand’s character is established, it’s time to translate it into a visual language. The result is a coherent, elegant, and technically solid design system that fully represents the brand and works seamlessly across all touchpoints.